Top 3 Digital Platforms for B2B Marketing

 Is your LinkedIn content optimized for engagement?With the advent of the digital age, marketers are rethinking how they communicate with and sell to B2B audiences. In an era of continuous technological advancement, B2B marketing requires a more integrated and fluid approach to succeed.

Your job as a marketer is to adapt to changes so that you can meet the expectations of your audience. It is imperative that your digital marketing strategy is optimized to drive digital transformation.

This will ensure that your business is communicating with the right people on the appropriate digital platforms to ensure your business is agile.

When you are a B2B business, you have to speak to businesses, and this requires a different approach than when you are engaging individual consumers. Our goal in this blog is to highlight the three most effective digital marketing platforms for B2B marketing.

1. LinkedIn

   LinkedIn is the clear winner when it comes to B2B social media platforms. 80% of B2B marketing leads come from this social media channel.

   LinkedIn is the world’s largest professional network which has more than 800 million users. It provides various features that are especially useful for B2B marketers that target companies and business owners.

   Using LinkedIn as a B2B social media marketing platform helps businesses create connections, build networks, and generate targeted leads.

   What are the benefits of using LinkedIn for B2B social media?

   You may wonder why you should use LinkedIn as a B2B social media platform. Some of the reasons you should consider it are as follows:

   • LinkedIn is excellent for B2B and professional marketing.

     LinkedIn is a perfect B2B social media platform for professional business-to-business marketing because it provides a lot of information about companies, employers, employees, and job seekers.

   • You can build mutual connections and networks with LinkedIn.

     A great way of staying in touch with current and prospective clients is through LinkedIn, which has become the go-to social media platform for B2B marketing.

   • LinkedIn is awesome for lead generation.

     LinkedIn, a top B2B social networking platform, is a great tool for lead generation. Companies are constantly looking for ways to grow their customer base, which is why lead generation is so important.

2. YouTube

   With over a billion hours of video being watched on YouTube every day, YouTube is the third most visited site after Google and Facebook. The use of YouTube is widely recognized as a powerful tool by brands that directly market to consumers.

   Several studies have shown that consumers are 64% more likely to buy a product after watching an online video. Could B2B marketers achieve the same results as YouTube? Definitely!

   YouTube as a platform for B2B social media

   • Strengthens your brand and establishes a strong identity

     Videos provide an emotional connection with your audience. By building a strong brand identity and connecting with viewers, YouTube can help you grow your business.

   • Increase your search engine ranking

     Videos rank highly in Google search results– they often rank higher than standard webpage results. Search engines are more likely to find you if you publish your content on YouTube, as audiences love audio-visual content.

   • Build emotional connect with brand storytelling

     Every brand works to solve certain pain points of the consumers; hence storytelling has started to become more relevant for B2B brands. In order to get more awareness and add a human element to your brand, you need to create and upload engaging videos about your brand.

3. Google Search Ads

   B2B marketing is more than just knowing your customers. B2B companies can take advantage of Google Ads to gain exposure to a wide audience and use Google's popularity to their advantage.

   By combining online advertising with other advertising campaigns, you can maximize your sales and ROI. A paid advertisement not only builds brand awareness but also increases the likelihood that a buyer will make a purchase.

   If you are looking for strong, well-researched lead generation campaigns, there are many reputed PPC companies in Dubai that can help you acquire targeted leads.

Why Google Ads for B2B Marketing?

• Getting instant visibility!

  With pay-per-click advertising, your B2B brand can appear on top of Google in just a few hours if you're willing to pay to get immediate visibility.

• The reach of Google Ads is unmatched

  Ads from Google are targeted to customers at all stages of the buying cycle throughout the funnel.

• You can test keywords easily

  Thanks to Google's robust analytics, you can see which keywords are getting the most clicks, the quality of the clicks, and the number of click-throughs quickly.

  Therefore, you can test multiple keywords and quickly narrow down the most result-driven ones.

Keeping up with technology is becoming increasingly difficult, and as a consequence, customer expectations of brands are also changing rapidly. B2B marketers should understand this change and reshape how they use digital platforms for B2B marketing.

While the above three platforms are the most important for B2B marketing, there are also a few social media platforms that B2B marketers need to keep up with in order to maintain brand hygiene. Stay tuned for our upcoming blog to learn more about them.

The 4P Solutions Dubai offers 360-degree digital marketing agencies Dubai, focusing on performance-led creative campaigns to promote the brands.

To build a successful marketing campaign, connect with us on +971-568865999. today for more information.