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  Business to business (B2B) marketing funnel is a visual representation of a buyer’s journey. It is a representation to show how a step-by-step marketing communication can convince a potential customer to take action. The B2B funnel has proven to be fundamental in understanding the buyer's journey. It’s a way to guide people through a series of interactions and purchases that leads to your final product. Any B2B marketing funnel consists of three stages: Top-of-the-funnel (TOFU) Middle-of-the-funnel (MOFU) Bottom-of-the-funnel (BOFU) A B2B marketing funnel lays out the steps in your buyer’s journey before they purchase your products. Let's understand how the marketing funnel works along with how to build a basic funnel with the aforementioned three stages. Need for funnels in the B2B space in 2022 Assume you have a product or service to sell. You start with identifying the target audience - the set of people who need a solution to their problems - a solution that you can provi...

  Is your LinkedIn content optimized for engagement? LinkedIn is a valuable channel to communicate and engage with your community and build a long-term network with them. It is the largest professional networking site in the world. Businesses and brands can communicate directly with professionals all around the world thanks to its 1.5 billion active users. You can use it to increase your professional influence and expand your social circle. Importance of PPC Marketing for Business Publish Content At Correct Times LinkedIn is a platform for professionals, used to get jobs and used by recruitment companies. Hence, the most effective time for posting content on LinkedIn is before and after work which is typically before 9 am and after 5 pm. The time of posting would vary with different sets of target audiences and their personas. Pay Attention To The Opening Line Use a hook in your copy to grab the attention of your audience. You want to give people a reason to stop and pay attention ...