Why is PPC marketing important for your business?
Pay-per-click advertising is a great way to reach your potential customers and promote your products and services quickly. This can be done through Google Ads, Bing Ads, Facebook Ads or even Twitter advertised tweets. Due to a misunderstanding of the benefits of PPC, many small businesses are missing out on a big opportunity to grow quickly and profitably. What is Pay Per Click advertising? Paid search advertising (PSA), also known as Pay Per Click (PPC), is part of Search Engine Marketing (SEM). The main purpose of both of them is to target people who use search engines (mainly Google and Bing) to find answers to questions, general information, and/or products to buy. Essentially, you are only charged when someone clicks your ad. These models have evolved over the years, and today PPC campaigns generally use CPM (cost per thousand impressions) or CPA (cost per conversion) pricing models.. A PPC campaign allows you to reach a targeted audience quickly by specifying who will see your ad...